Skellig Six18

Celebrating Character and Craft

Nobody is born with character, it’s earned on the journey through life. The Skellig Distillers saw an opportunity to build a new brand that is shaped and formed by both the landscape and the community it comes from. They engaged Trinity to bring to life their vision located at the edge of the world, on the extreme west coast of Ireland.

Brand Strategy / Creative Strategy / Visual Identity / Packaging Design / Innovation / Communications / Digital / Social Media / Brand Planning

Achieved critical brand awareness with reach and engagement

Trinity built a brand purpose upon this fundamental and global human insight to create Skellig Six18. The name Six18 referred to the 618 steps from the bottom of Skellig Michael to the 8th Century monastic settlement where the monks began their characterful journey through life. The brand identity is comprised of bespoke letterforms and the iconic island silhouette. The shapes on the bottle represent the 618 steps and progression in life. Trinity also developed the gin recipe, comprised of only locally foraged botanicals. Skellig Six18 is a start-up that has achieved national distribution as a premium priced gin and is moving towards export built upon a positioning and proposition designed to work globally. The next step on their journey is the release of their own whiskey.

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