Revolutionizing a Plant-Based Superfood

With the US plant-based meat market estimated to hit $13.8b by 2027, and consumers caring more about the connection between sustaining both their body and the earth through the food they eat, the opportunity for tempeh – a powerful ancient plant-based whole 
food – in the US was enormous and mostly untapped.

Research & Insights / Innovation / Brand Strategy / Brand Positioning / Portfolio & Brand Architecture

Evolving food for the better meant bringing a brand strategy, look and personality to life that would be truly accessible to all. The new KEMA reflects a charismatic positivity that draws people into the genuine joy of this purpose-driven brand and expresses an accessible simplicity that makes the many benefits of tempeh easy to understand and embrace. The new-to-world KEMA brand has driven partnerships with world leaders in sustainable food development and created significant momentum with the investor community.

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