Consumers are looking to lead healthier, happier lives and connect with others who have a genuine passion for what they do and why they do it. The magic behind The Happy Pear founded in 2004 was more than its amazing products, it was its founders – charismatic identical twin brothers with an irresistible passion for healthy eating and living, and a vision for making that available for the masses. But they could only be in so many places at a time. Trinity knew the magic of the brothers would have to come through in all the consumer touch points where they just couldn’t be. Trinity set out to bring that vibrant personality and philosophy of the brothers, and the experience of their seaside village market, to new audiences throughout Ireland and beyond.
Trinity developed the brand purpose of Make Life Better which defines the brand ethos and drove a 360-degree approach including identity, packaging, website, social media, programming and market activation materials, all infused with the twins’ charm and energy, but now in a more sophisticated, natural and personal expression. Playful avatars represent the actual brothers in the identity and their voice comes through in naming and romance copy – ensuring that consumers who never get to meet the twins in person understand what makes this brand tick. And…putting in place a powerful and scalable system that can grow with them.
Today The Happy Pear health & happiness movement has gone global with 4 cafes, over 40 products, online courses, cookbooks , a farm, a roastery, hundreds of amazing employees and a community of over 1 million people living healthier!