Golden Island

Taking a Brand Beyond its Category Constraints

Consumer demand for convenient protein snacks is at an all-time high and continues to grow. Link Snacks, maker of Golden Island pork jerky was looking to realize the potential of its unique and naturally high protein product line to expand the brand beyond the traditional jerky segment constraints – into the broader snacking category and an expanded retail presence. They engaged Trinity to reposition and relaunch the brand.

Brand Strategy / Voice & Messaging / Creative Strategy / Brand Identity System / Packaging Design / Brand Guidelines / Communications Strategy / Campaign Strategy / Campaign Creative / Social Media / Photography & Video Content

Expanded national distribution significantly, including Target, Walmart and Sam’s

Trinity developed new brand and creative strategies. We then redesigned the identity and packaging. With a revitalized Golden Island as our foundation, we then activated it with a launch campaign focused on reaching and attracting new channels and consumers. Our stewardship of the newly repositioned Golden Island brand continues with the creation and leadership of an omnichannel campaign across everything including digital, print, in-store, events and beyond.

The new brand strategy centers on Golden Island’s extraordinary eating experience – one that thrills and satisfies not only the taste buds but all the senses, with craveable flavors, textures and aromas that lift people out of the ordinary and keep them coming back for more.The new brand identity system brings that extraordinary experience to the forefront through graphics, colors and photography that stimulate the senses as it attracts, informs and delights.  

We launched the newly repositioned brand with adynamic “No Ordinary Snack” campaign that deliberately sparks the senses through bold attitude, movement, color and taste appeal that creates an ownable personality and look – attracting and exciting while cementing the brand’s new brilliant orange as an equity. The omnichannel campaign begins with a “Let’s Spark Summer” summer tentpole, targeted to reach consumers looking for flavorful, fulfilling snacks they can discover and stay excited about.

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Trinity Brand Group
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510 982 7177 (t)

Trinity Brand Group
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