EarlySense developed a superior approach to hospital-grade remote monitoring that solved many of the existing problems in the space – it is nonobtrusive for patients, reassuring to family, and provides powerful data and actionable insights for providers, enabling them to drive health-critical decisions and reduce re-hospitalizations. The team engaged Trinity to create a brand strategy, messaging platform and corporate identity that would bring EarlySense’s unique combination of personable and powerful to life and position the company for rapid growth and acquisition.
Trinity’s design combines understated strength with a friendly simplicity. The custom-drawn wordmark is confident yet approachable. The primary color palette’s classic blue and warm grey reinforce reliability through a modern expression. A secondary palette of vibrant green adds energy, vitality and a spirit of innovation. Secondary graphics include three vibrant green dots as a reference to the data points that are at the very center of EarlySense’s technology, and as a tool to extend the system across the brand’s broad range of touchpoints.
