Launching A Mexican Craft Beer
Constellation Brands, known for their #1 selling Mexican import, Corona, takes a turn from iconic import to small and local with the launch of their first craft beer, Tocayo.
It is a perfect partnership: Constellation Brands, the leading producer of high-end Mexican beers and Chef Rick Bayless, a James Beard award-winning chef with a devotion to Mexican cuisine and a passion for great beer. The result, Tocayo Hominy White Ale, a delicious, sessionable, and refreshing beer inspired by the flavors of Mexico.
Constellation turned to Trinity, with its decades of experience building beer brands and deep understanding of the category landscape, to help get this unique brand ready for retail launch.