Ninety-year-old Torani, known in cafes throughout the world for its flavored syrups, is expanding its reach through new product innovation. The portfolio stretch provides flexibility for adapting to new market segments and opportunities. Its newest product is a chai concentrate that targets vulnerability in the market with a more accessible chai flavor profile, and no preservatives or artificial flavors.
The chai food service market overall is valued at $20MM and growing. The opportunity for Torani was significant, and the brand relied on Trinity Brand Group to help it realize its potential, drive revenue and steal share. At the same time, Trinity would need to help Torani align its package design system across its expanding portfolio to drive a unified brand architecture that would set the stage for growth.