THE POWERSCOURT DISTILLERY
Redefining Irish Whiskey
With double-digit growth since 2000, Irish Whiskey is the fastest growing premium spirits category in the world. Leading this growth to date has been Jameson. Globally recognized and sold at the “premium” tier, Jameson has been primarily responsible for having defined Irish Whiskey’s perceived taste profile and quality expectations. Enter onto this landscape The Powerscourt Distillery, located on the stunningly beautiful 800-year-old Powerscourt Estate recognized throughout the world for its elegant artistry, superior craftsmanship, and world-class gardens. Powerscourt has recently welcomed renowned master distiller, Noel Sweeney, to help create a portfolio of Irish Whiskeys as sophisticated and elegant as the property on which they’ll be distilled. The Powerscourt team engaged Trinity Brand Group to craft a brand strategy and visual identity that would help them redefine Irish Whiskey for the world.