Driving a Purpose-Driven Brand to Scalable Growth
Type of Work
Portfolio & Brand Architecture
Naming & Copywriting
Identity & Packaging Systems Design
Consumer Touchpoint Design
Brand Activation & Planning
140% revenue growth in the first 3 years since launch (from $5m to $12m)John Doe - Company, Inc.
Grew portfolio from just a few categories to multiple products in over 30 categoriesJane Doe - Company, Inc.
Opened 2 new market cafes0
Increased distribution throughout Ireland and expanded into the UK market0
Consumers are looking to lead healthier, happier lives and connect with others who have a genuine passion for what they do and why they do it. The magic behind The Happy Pear was more than its amazing products, it was its founders – charismatic Irish identical twin brothers with an irresistible passion for healthy eating and living, and a vision for making that available for the masses. But they could only be in so many places at a time.
A LIFE BEYOND
As The Happy Pear grew in popularity and faced explosive growth into new channels, the brand needed to scale without losing its magic. We knew the magic of the brothers would have to come through in all the consumer touchpoints where they just couldn’t be. Trinity set out to bring that vibrant personality and philosophy of the brothers, and the experience of their seaside village market, to new audiences throughout Ireland and beyond.
SETTING THE STAGE FOR GROWTH
The new brand strategy of Make Life Better defines the brand ethos and drove a 360-degree approach including identity, packaging, website, social media, programming and market activation materials, all infused with the twins’ charm and energy, but now in a more sophisticated, natural and personal expression. Playful avatars represent the actual brothers in the identity and their voice comes through in naming and romance copy – ensuring that consumers who never get to meet the twins in person understand what makes this brand tick. And…putting in place a powerful and scalable system that can grow with them.
photography by Alan Rowlette
North American Location
Trinity Brand Group
817 Bancroft Way
Berkeley, California 94710
510 982 7177 (t) 510 982 7188 (f)