THE HAPPY PEAR

A Start-up Grows Up

The Happy Pear is the creation of Stephen and David Flynn, charismatic twin brothers with an irresistible passion for healthy eating and living. Established in 2004 as a café and whole foods grocery shop in a small village outside Dublin, Ireland, the brand has expanded to include sprout and cherry farms, diet and health education, a successful cookbook and distribution to mainstream grocery channels. Despite its reach, the cartoonish logo and hand-stickered packaging of the brand still felt like a start-up. It lacked a design system necessary to support its expanding product lines. It had all the right ingredients for a strong foundation and explosive growth: charismatic founders, quality products, a loyal following, and a great story, but they needed help putting those pieces together. The Flynn brothers engaged Trinity Brand Group to position the brand for cohesive growth across multiple channels. Trinity’s strategy and design helped The Happy Pear realize its true potential.

Within 6 months of launching the new identity in store and on key product packaging, brand sales grew almost 300%, far exceeding expectations.

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INSIGHTS

The Brothers are the Brand

The brand’s initial success was due in large part to the passion and personality of the brothers. But growing distribution meant they would be further removed from the point of sale. Infusing their unique character into the brand and packaging would be essential to convert new consumers into advocates and loyalists.

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STRATEGY

Make Life Better

To give voice to the brothers’ mission and cheerful optimism, we developed the brand positioning “Make Life Better.” The positioning confidently expressed the brand’s unique character, and had the strength to inspire a standout visual and verbal expression on shelf next to more established competitors.

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CREATIVE

Packaging Personality

The new identity and package design infuses the brand with the charm and energy of the founders while creating a cohesive, shop-able system. The system brings new life to everything from packaging to web, store signage and collateral. The namesake pear illustration evolved to a more personal, hand-drawn expression including playful avatars of Stephen and David. And attention to the smallest details – like conversational product nomenclature and a barcode embellished with sprouts – reinforces the thoughtful nature of the brand.

photography by Alan Rowlette

North American Location

Trinity Brand Group
817 Bancroft Way
Berkeley, California 94710
510 982 7177 (t) 510 982 7188 (f)

For new business inquiries:
[email protected]

CONTACT US

European Location

Trinity Brand Group
The Harbour
Greystones
Co. Wicklow A63 D329
Ireland
+353 1 524 2070 (t)

For career opportunities:
[email protected]