THE HAPPY PEAR
A Start-up Grows Up
The Happy Pear is the creation of Stephen and David Flynn, charismatic twin brothers with an irresistible passion for healthy eating and living. Established in 2004 as a café and whole foods grocery shop in a small village outside Dublin, Ireland, the brand has expanded to include sprout and cherry farms, diet and health education, a successful cookbook and distribution to mainstream grocery channels. Despite its reach, the cartoonish logo and hand-stickered packaging of the brand still felt like a start-up. It lacked a design system necessary to support its expanding product lines. It had all the right ingredients for a strong foundation and explosive growth: charismatic founders, quality products, a loyal following, and a great story, but they needed help putting those pieces together. The Flynn brothers engaged Trinity Brand Group to position the brand for cohesive growth across multiple channels. Trinity’s strategy and design helped The Happy Pear realize its true potential.
Within 6 months of launching the new identity in store and on key product packaging, brand sales grew almost 300%, far exceeding expectations.