Bringing a Brand to Life in 360°
Trinity designed the look and feel and all elements, crafting the experience from the initial street view, the entry archway, the courtyard, to the taproom itself.
We tapped local Kilkenny craftsmen and artists wherever possible. Local woodworkers and metalsmiths used locally sourced recycled and repurposed materials to build out Trinity’s interior design. And local illustrator Gavin Beattie was brought on to create a dramatic, textural wall mural.
The distinctive line drawing of the city’s skyline becomes the visual expression of the brand itself – capturing both the historical place and the sense of craftsmanship and artistry Kilkenny is known for today. A bold use of the brand’s color palette and confident typography throughout adorns custom posters, signage, graphics and interior walls to provide visitors a cohesive brand experience and easy wayfinding.
The Sullivan’s brandmark can be seen from the main street running through town. Posters then line the archway leading toward the courtyard. Stunning photography from around the city weaves Kilkenny further into the Sullivan’s experience. And the brand’s flexible iconography system tells the many stories of the brand’s history.
Once inside, a mural covers a massive wall of the tasting room, bringing to life the Sullivan family story, the history and process of brewing, and how each are intertwined with the very story of Kilkenny itself. The wall takes visitors along on a literal and figurative journey, that ends with the brand’s mission of re-opening its doors to bring real Irish brewing back to its rightful home. As visitors then turn to the bar, they are offered a glass etched with the Sullivan’s cityscape brandmark and filled with a fresh draft.
The environment delivers a cohesive and engaging experience that invites consumers to really engage with the brand and its beer.