Resurrecting a Centuries-Old Brand for Modern Times
When the last brewery in Kilkenny shut its doors in 2013, the most authentic beer brewing city in all of Ireland—one with over 800 years of brewing tradition—was left without its most important craft. That’s why a 7th generation descendent of Kilkenny’s Sullivan brewing family partnered with a descendant of the city’s other long-time brewing family, the Smithwicks, to bring real Irish brewing back to its rightful home, Kilkenny, with the resurrection of Sullivan’s Brewery.
Sullivan’s engaged Trinity Brand Group to develop a brand strategy, package design, and taproom environment and experience to re-launch this storied craft brewery brand in Ireland and position it for growth through export. Soon after its launch, the brand experience garnered high traffic and received glowing press and the liquid has garnered craft beer award recognition. This success has paved the way for the brand to launch in the US market 12 months ahead of plan.