QUANTUM HEALTH
Transforming a Brand to Meet a Changing Consumer Landscape
Quantum Health, a family-owned natural health supplements company founded in 1981 has a robust product portfolio with distribution in more than 35,000 stores. While its product range was strategically positioned to take advantage of the growing wellness trend, the Quantum brand had not evolved over time, and now lacked both the differentiation and the necessary natural cues to compete effectively on shelf. Trinity was engaged to help define a new positioning, create a clear product architecture, and design an iconic, shop-able identity and packaging system that within 5 months of launch has delivered double-digit growth and significantly expanded distribution.