Transforming a Brand to Meet a Changing Consumer Landscape
Quantum Health, a 36-year-old family-owned natural supplements company,
updates its brand with a new strategy and look to engage the Light Green consumer.
Positioning for Significant Growth
Quantum Health, a family-owned natural health supplements company founded in 1981, has a robust product portfolio with distribution in more than 35,000 stores. While its product range was strategically positioned to take advantage of the growing wellness trend, the Quantum brand had not evolved over time, and now lacked both the differentiation and the necessary natural cues to compete effectively on shelf. Trinity was engaged to help define a new positioning, create a clear product architecture, and design an iconic, shop-able identity and packaging system that could provide an extendable foundation for significant growth.