ALBERTSONS PRIORITY TOTAL PET CARE
Making Private Label the Preference for Pets
Priority Total Pet Care is a private label pet care brand owned by supermarket giant Albertsons Safeway. The previous brand and packaging system was textbook private label despite the efficacy and proprietary formulation of the product. Albertsons Own Brands team asked Trinity Brand Group to help realize the potential of the brand through clear on-shelf positioning, a new identity and package design that promised expertise and quality.
The new Priority Total Pet Care brand has stopping power. It asserts authority in the category and inspires trust. The system is flexible enough to span eight categories within pet care, with line extensions in natural and grain free, key drivers of category growth.