Insuring a Client Connection – The New Road to Growth
Northwestern Mutual is a 150-year-old financial services company with over 5,000 corporate employees and more than 330 local offices, each supporting multiple field representatives. The decentralized structure had led to a fractured brand look and feel, and messaging that didn’t hold particular sway for clients. Trinity Brand Group crafted a distinctive new brand strategy and shaped an iconic visual and verbal identity system. Now former internal naysayers are Northwestern Mutual’s biggest brand advocates. Recognition and consideration is growing, and the company expects to pay the largest dividends of its history in 2015 – more than three times its nearest competitor.