Brand Building for Emerging Markets: The Creation of a Cannabis Lifestyle Brand
As the fastest growing industry in the U.S., legalized marijuana is believed to be worth $11 billion by 2019 and stands steadily at $2.5 billion today. But competition is fierce and the market is more like the Wild Wild West than the mature and saturated categories we see with other CPG products. Jon Cooper created Colorado based start-up ebbu, a brand of new marijuana-based products, to help make cannabis more accessible, predictable, and trustworthy for an expanding and evolving consumer base. He gathered the best of the best to help him realize his vision—Ph.D. scientists, a team of marijuana industry champions and cannabis craftsmen. Together, they’ve used a groundbreaking combination of science and art to develop the highest quality, innovative products. ebbu’s mission: to unlock the potential of cannabis to enhance and improve people’s lives.
Trinity was invited to help ebbu realize that vision by developing an arresting and engaging visual identity and packaging line that would appeal to their broadening range of consumers and stand out in a ruleless and often overwhelming retail environment.