Corona leverages its reputation for light refreshment with their latest launch, Corona Premier
Consumers define Corona Extra as a light, refreshing beer with a distinct flavor and crisp bite. Constellation Brands, owner of Corona and other leading Mexican imports, saw a natural opportunity for the Corona brand to expand into the growing low carb light beer category. Corona Premier was born from the desire to deliver the refreshing taste and authentic Mexican escape of the Corona brand with fewer calories, lower carbs, and full alcohol to appeal to beer drinkers looking to make healthier choices.
Corona Premier launched nationally in the US in March, 2018 after successful test market results revealed that 70% of Corona Premier growth was incremental and didn’t cut into sales from their broader beer portfolio (excluding craft).