BRAVAZZI

Capturing the Quintessential Italian Lifestyle

Bravazzi was created by Vivify Beverages, a team of beverage industry veterans who recognized that there were unmet needs in the alcohol beverage market. Inspired by the vibrant, natural cuisine of Italy and a “La Dolce Vita” approach to living, they sought to develop an authentic, premium hard Italian soda using only the best natural ingredients for a great tasting, better-for-you alternative. They engaged Trinity Brand Group to work with them to define the design strategy, and develop a brand name, brand story, visual identity, and packaging for a Spring 2017 regional launch.

Bravazzi_Insights

INSIGHTS

After working for years in the business, the team at Vivify Beverages saw a need for a great-tasting, gluten-free, better-for-you option in the beer and alternative adult-beverage segments. They’d watched the carbonated soft drink (CSD) industry evolve from sugary-sweet, to artificial diet, to the refreshing, light and natural product experience of popular brands like La Croix, San Pellegrino and Coke Life. They identified an opportunity to combine the popularity of gourmet Italian sodas bursting with flavor, with a charismatic brand personality and unique, high quality product proposition.

Bravazzi_Strategy

STRATEGY

Given the growing interest in and proliferation of hard sodas and spiked seltzers, the stage was set for a unique entry into the market… a hard Italian soda. The liquid excites the senses with its naturally sweet, fizzy essence and fruity aroma and served as inspiration for the brand name, Bravazzi: Brava (Italian for good) + Fizzi.

To position the brand as a better-for-you hard craft soda with only natural ingredients, a creative strategy was developed which centered around Italy’s “La Dolce Vita” philosophy. From the simplicity and pace of Italian life, to the freshness of the food, to the country’s warm, friendly and flirty persona, the visual expression needed to evoke a joyous feeling and connection to Italian culture.

Bravazzi_Creative

CREATIVE

Available in three citrus flavors — Grapefruit, Limonata and Blood Orange —the Bravazzi packaging disrupts the cluttered shelf and channels the spirit of young, modern, carefree “new world” Italy. Bright, colorful ribbons, inspired by the striped beach umbrellas along the Amalfi Coast, create movement and an arresting brand block on shelf, and serve as an iconic visual element for the brand identity. The brandmark’s custom typography, reminiscent of Italian market signs, makes a bold, modern statement. And the juicy fruit illustrations paired with light airy bubbles suggest Bravazzi’s fizzy, fresh flavor. Italian phrases placed throughout the design are entertaining discoveries which start a conversation and evoke the fun and flirty brand personality. The combination of elements clearly signals this is an innovative, new, all-natural alcohol-infused Italian soda that’s ready to meet the demands of consumers looking for more.

North American Location

Trinity Brand Group
817 Bancroft Way
Berkeley, California 94710
510 982 7177 (t) 510 982 7188 (f)

For new business inquiries:
[email protected]

CONTACT US

European Location

Trinity Brand Group
Ensoleillé, La Touche Park, Greystones
County Wicklow, Ireland
+353 1 201 6652 (t)

For career opportunities:
[email protected]