BRAVAZZI
Capturing the Quintessential Italian Lifestyle
Bravazzi was created by Vivify Beverages, a team of beverage industry veterans who recognized that there were unmet needs in the alcohol beverage market. Inspired by the vibrant, natural cuisine of Italy and a “La Dolce Vita” approach to living, they sought to develop an authentic, premium hard Italian soda using only the best natural ingredients for a great tasting, better-for-you alternative. They engaged Trinity Brand Group to work with them to define the design strategy, and develop a brand name, brand story, visual identity, and packaging for a Spring 2017 regional launch.