BLUE MOON BREWING COMPANY

Brewing Relevance Amid Explosive Category Growth

The number of US craft breweries has grown 145% in the last decade. Blue Moon Brewing Company, part of MillerCoors’ craft and imports division Tenth and Blake, has been leaning on Trinity throughout that time to keep it relevant; creating a look and feel for a constant flow of new brews that have kept craft beer drinkers intrigued. Our collaboration has borne real fruit. Blue Moon Belgian White has grown to reach the #1 spot for craft beer in America.

Continually Fresh Thinking

As Agency of Record for Blue Moon, we’ve produced core graphics updates, structural packaging and line extensions, including the fan-favorite seasonals program. We’ve also worked on packaging innovations that brought news to the craft segment, a necessity given discovery of new products is popular with 84% of craft beer consumers. Our team faces every new initiative with clear, strategic thinking to tie together consumer insights and design solutions that surprise and delight.

We developed a strong master brand packaging architecture to achieve a powerful shelf presence by bringing together seasonals and brand extensions like Pale Moon. The new system has contributed to increased trial and repeat purchase. And in 2014, we developed a design strategy and new packaging for Cinnamon Horchata Ale that successfully targeted a dual audience: bicultural Latinos and general-market Blue Moon drinkers.

We are proud of the partnership between the Trinity and Blue Moon teams. And so are they. According to Libby Mura, Marketing Director, Craft Brands Tenth & Blake Brewing Company, “Trinity’s packaging for Blue Moon has been instrumental in helping us become the #1 craft brand in the nation.”

North American Location

Trinity Brand Group
817 Bancroft Way
Berkeley, California 94710
510 982 7177 (t) 510 982 7188 (f)

For new business inquiries:
[email protected]

CONTACT US

European Location

Trinity Brand Group
The Harbour
Greystones
Co. Wicklow A63 D329
Ireland
+353 1 201 6652 (t)

For career opportunities:
[email protected]