A Noble Endeavor
Casa Noble Tequila, owned by Constellation Brands, rated by Men’s Journal magazine as one of the world’s very best tequila makers, and noted as a company that “makes a range of tasty handcrafted (and certified organic) lowlands tequilas. All are superb…,” recently decided to take what felt like a natural step into the ultra-luxury tequila category with its release of Colección Del Fundador. This collection of rare, limited-release tequilas showcases the brand’s founder and master tequillero, Jose “Pepe” Hermosillo’s, lifelong pursuit to push the boundaries of his craft. 2016 marked the collection’s inaugural year with Volume 1, Alta Belleza.
Constellation turned to Trinity Brand Group for their understanding of the ultra-luxury category and experience working with tequila brands to make Colección Del Fundador’s entrance into the market a success.