Albertsons Signature Select Light Bulbs
Helping a Household Staple Shine on Shelf
Following Albertsons 2015 merger with Safeway, the Boise-based retail grocery giant was consolidating its expansive portfolio of Own (private label) Brands. Products from a range of existing brands and categories would be brought under a single Signature Select™ brand. Signature Select’s brandmark would remain consistent across products, but package design was tasked with competing hard within each individual product category, delivering a striking presence on shelf and signaling extraordinary value over the national brand. Albertsons turned to Trinity Brand Group to tackle one of the most complex product categories in retail: light bulbs.