With the 2014-15 NHL hockey season in full swing, fans across the continent are sharing their love and passion for the sport with Molson Canadian, the official imported beer of the National Hockey League. From Facebook to Instagram and beyond, fans are toasting their favorite sport and Molson Canadian’s newest design work.
Trinity Brand Group once again paired up with Molson Canadian’s US marketing team in developing the brand’s season-opening 2014 program. Taking our shared love for the game – and great design – to the ice, packaging featured the “I Love Hockey” theme and an on-the-ice texture.
The packaging has been well received by Molson Canadian fans and channel customers alike, according to Briton Groppa, Brand Manager for Molson Canadian USA. “We are pleased to share our love of hockey with so many fans. It’s been fun to read all of the great commentary on social media.”