Line Extending

THE POWER AND PITFALLS OF LINE EXTENDING

We invite your team to a complimentary and customized interactive presentation to learn how to develop smart line extension strategies that can generate more reach – and revenue – for your brand portfolio.

Why Line Extending May Be the Right Way to Grow Your Brand:

A brand has only one need: to grow…while maintaining its reputation and value.

With today’s rapid pace of innovation and cultural change, consumers have an abundance of choices – and are less loyal to brands that aren’t evolving with them.

New ideas and products are constantly needed to attract – and maintain – attention, space and wallet.

But New-to-World brands have a smaller chance of resonating with consumers and can come at a steep cost to capital and resources.

Line extending done right can deliver a far less risky approach to expand the meaning and reach of your brand.

To help you succeed in developing the right line extension strategy for your own brand, we’ve developed a proprietary knowledge share that we will customize and bring our insights to your team.

WHAT YOUR TEAM WILL GAIN FROM
THE POWERS AND PITFALLS OF LINE EXTENDING:

  • A fresh look at your own category dynamics that only outside experts can bring
  • Insights into the hallmarks of a savvy line extension strategy – including things to watch out for
  • Useful tools for extending your brand effectively and efficiently
  • A thoughtful perspective on implications of your current portfolio strategy for line extending
  • Considerations, inspiration and thought starters on opportunities for growth
North American Location

Trinity Brand Group
817 Bancroft Way
Berkeley, California 94710
510 982 7177 (t)
510 982 7188 (f)

To set up your custom presentation, please contact Jake Shulman at [email protected]

European Location

Trinity Brand Group
The Harbour
Greystones
Co. Wicklow A63 D329
Ireland
+353 1 524 2070 (t)