BRAND STRATEGY. BRAND EXPRESSION. BRAND STEWARDSHIP.

These three disciplines are the inspiration behind our name, Trinity. We leverage our strengths in brand strategy, brand expression and brand stewardship to build and grow iconic brands. We understand the full lifecycle of brand building, and we’re structured to deliver strategic intelligence and creative excellence at every step. We work with Fortune 500 companies, start-ups and all brands in between. All of our client engagements are unique except for two foundational pieces—collaboration and the pursuit to realize potential.

BRAND STRATEGY

You have to connect with customers and consumers if you want them to love your brand. Getting to know them is a good first step toward uncovering untapped potential. We’ll help you with that. And then we’ll craft a brand story that is meaningful and memorable to them. This is the basis of brand strategy.

Brand strategy is used as a filter for decision-making, an axis around which every impression of the brand revolves to drive distinction and perception.

Brand strategy involves:

INSIGHTS
The outcome of our research and rigor, insights inform strategy.
TRINITY BRAND COMPASS™
Our brand positioning tool that includes a central brand idea, reasons to believe, behaviors and personality.
BRAND ARCHITECTURE
Relationship between product lines within a brand.
PORTFOLIO ARCHITECTURE
Relationship between brands within a portfolio.
BRAND VOICE
Verbal tone and brand-specific vernacular.
TRINITY LOOKING GLASS METHODOLOGY™
Design strategy approach to drive design that is on brand and in line with business strategy.

BRAND EXPRESSION

Brands are experienced through their outward expressions—think visual and verbal touchpoints like packaging or customer service interactions.

The way a brand looks and sounds will determine how people perceive and understand it. A brand must communicate the most relevant messages in a compelling way. This is the most vital, and visible, tool a brand can use to fully realize its potential.

Brand expression most often includes:

BRAND IDENTITY SYSTEMS
Brandmark design and brand look and feel.
PACKAGING SYSTEMS
Structural packaging and graphic packaging design.
POINT OF SALE AND MARKETING
Signage, retail environments and print communication design.
BRAND AND PACKAGING LAUNCH
SKU rollouts, production artwork and sales tools and support.
NAMING AND WRITING
Names and nomenclature systems, taglines, romance copy, elevator speeches and key messaging.

BRAND STEWARDSHIP

Market landscapes change. Consumers can be fickle. These are the realities that brands face. Brands must be nurtured to sustain long-term success. They must evolve to stay top of mind, relevant and distinct. For this reason, our client partnerships extend far beyond launch.

Good brand stewardship requires laser focus on brand development and audience needs. Brands realize even greater potential when their customers are continually engaged through fresh dialog and innovation that reinforce the brand story.

Brand stewardship requires attention to:

BRAND STANDARDS
Documents how the brand strategy should come to life to drive recognition and loyalty.
PACKAGING SYSTEM GUIDELINES
Documents packaging design to drive long-term execution efficiency and consistency.
INNOVATION
Product and communication ideas that keep brands fresh and relevant.
BRAND HEALTH
Research, audits and benchmark studies to assess strengths and opportunities.
TRINITY NAVIGATORS CLUB™
Curated board of international business and brand advisors available for consultation.

“Trinity listened, challenged, proposed and made our crazy idea reality. From strategy to packaging and in-market materials, they did it all and the consumer and trade response has been incredible.”

Dan Rosenbluth - Board member, Savannah Bourbon Company