Brand Design Company

WE’RE A BRAND DESIGN COMPANY ON A MISSION

Trinity Brand Group is a brand design company born from the vision of two big-agency alums. We put down roots in the San Francisco Bay area in 2005, and we’ve been growing ever since. We now have teams in the Midwest and Europe.

Our founders wanted to create an agency with the best of both worlds: the iconic branding experience of a big agency and the flexibility and transparency of a smaller firm. Being an independent brand design company means we have more control over our time and energy. Our focus is on the brand stewardship for our clients’ brands instead of our stock price.

We’re a partner for the long haul. Our strategists and designers will roll up their sleeves with you to develop amazing ideas that expand thinking and excite your audiences. And we make sure those ideas get brought to life with a production team that is best in class at navigating the realities of real-world execution.

We believe in the potential of every brand, and it is our mission to help you realize yours.

WE BELIEVE IN THE POTENTIAL OF PEOPLE, TOO

We challenge ourselves to find the best people for our teams – with our senior leadership made up entirely of branding veterans. Even so, we are gratified by how much we continue to stretch, learn and grow with every new client we help.

Our people are our point of difference. We have a lot of fun doing the work we do, and when we put our heads together, the potential we uncover for the brands we touch is remarkable. Please meet the team. We know they’d love to meet you.

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    MATTHEW YOUNGBLOOD

    PARTNER, EXECUTIVE DIRECTOR OF STRATEGY & CLIENT SERVICES

    Matthew is a founding partner of Trinity. He drives our approach to client service and brand strategy. His belief that honest interaction between clients and partners is a must for effective brand building is based on his nearly 30 years of experience.

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    ALAN SMITH

    PARTNER, EXECUTIVE CREATIVE DIRECTOR

    Alan is a founding partner of Trinity and the biggest driver of our firm’s passion for pushing creative boundaries. He has spent over 20 years working with clients across the globe, keeping creative teams inspired, relevant and challenged.

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    KIM LANGWORTHY

    GENERAL MANAGER

    Kim oversees operations for Trinity, ensuring efficiency and effectiveness with a strong ethical and moral compass. Kim partners with team members to align goals with company objectives, develop procedures, and establish best-in-class talent management practices.

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    CHRISTINE AKKURT

    SENIOR CLIENT MANAGER

    Christine Akkurt brings nearly 15 years of CPG account management experience to her role at Trinity. From pancake mix to popcorn to pet food, Christine has successfully managed a wide variety of brand design projects by building effective working relationships with internal teams, clients and vendors. Combining strong project management skills, strategic insights and research, Christine ensures projects are delivered on scope and on budget.

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    HUY A. TRAN

    DESIGNER

    A package designer for wine, spirits and even race cars, Huy is highly regarded for his award-winning aesthetic that delivers for high touch brands and retail experiences.

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    MICHAEL ANDREWS

    CHIEF FINANCIAL OFFICER

    Michael is much more than our favorite number cruncher.  As CFO he leverages his vast experience to bring discipline and a long view to our business.

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    DEXTER LEE

    DESIGN DIRECTOR

    Dexter has deep expertise in consumer packaging and corporate identity. His ability to keep the big picture in mind while driving strong creative solutions is what makes him a great creative partner for key clients.

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    CASEY CABLER

    INTERNAL PROJECTS MANAGER

    Casey makes sure that initiatives and efforts behind the scenes operate smoothly, so that Trinity clients get a streamlined customer experience. He keeps teams on track, on schedule and one step ahead of our clients.

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    ANDY CRAWFORD, PARTNER

    DIRECTOR OF PLANNING, STRATEGY & INSIGHTS

    Andy brings two decades of experience building iconic brands, leading brand and portfolio strategy, brand plans and positioning, insight, research, innovation, and commercial and marketing growth. He believes that brands connected to a culturally resonant purpose deliver higher growth.

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    ERIN PAUL

    DIRECTOR OF DESIGN STRATEGY

    Erin oversees client relationships and branding initiatives, which benefit from her ability to consider both right- and left-brain perspectives. Her background in design and passion for “what could be” allow her to better connect strategy and design disciplines at Trinity.

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    Kyle Showen

    CLIENT MANAGER

    In his role as Client Manager, Kyle supports Trinity Brand Group clients in a variety of ways including conducting market research and analysis of industry segments as well as classic, day-to-day project management. Kyle brings relevant experience working with hospitality brands to Trinity’s portfolio of CPG and lifestyle clients.

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    STEPHANIE KAVANAUGH

    CLIENT MANAGER

    Stephanie ensures all of her projects deliver on the strategy and established business goals. She is a crucial link in communication between client and agency. Stephanie drives projects to deliver on time, on budget and on target.

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    LAURIE KREISBERG

    DIRECTOR, STRATEGY & CLIENT SERVICES

    Laurie ensures our solutions are built on sound business strategy, profound customer and market insights and great creative. Clients benefit from her 15-plus years of client service and strategy experience in the branding, research and design industry.

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    PAUL KAGIWADA

    CREATIVE DIRECTOR

    Paul leads the design team at Trinity. He focuses the team on creating strategically sound concepts that drive compelling creative. His astute knowledge of design and insightful creative vision are proof of his 20 years of experience.

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  • “Trinity has helped our brand to mature and develop into a national player. The vibrancy and playfulness of the new system leaps from the shelf. It’s got a much smarter look, yet at its core captures what we’re all about.”
    Darragh Flynn - Director, The Happy Pear
  • “…I was impressed with Trinity’s attention to detail and absolute insistence on ‘getting it right.’”
    Lori Logan, Brand Director, Sazerac North America
  • “Trinity has a special touch building brand stories and translating them into powerful design. They developed a distinct personality for the brand that made it relevant to today’s consumers without losing its rich heritage.”
    Hannah Davis - Head of Craft Brands, UK & Ireland, Molson Coors Brewing Company
  • “The Trinity team delivered beyond my expectations…not only were the designs themselves amazing, but their ability to dig in, understand our business challenges and translate those insights into design options was truly amazing.”
    Amy Ware - Marketing Director, Torani
  • “[Trinity] created an opportunity for stronger brand recognition and long-term marketing value.”
    Megan Hurtuk - Brand Manager, Gemini Spirits & Wine

North American Location

Trinity Brand Group
817 Bancroft Way
Berkeley, California 94710
510 982 7177 (t) 510 982 7188 (f)

For new business inquiries:
[email protected]

CONTACT US

European Location

Trinity Brand Group
The Harbour
Greystones,
Co.Wicklow A63 D329
Ireland
+353 1 524 2070 (t)

For career opportunities:
[email protected]