One of our beer and spirits branding experts, Matthew Youngblood, shares his ‘rookie mistake’ in today’s Crain’s San Francisco “If I Knew Then” series.
Read his advice for building client relationships here.
One of our beer and spirits branding experts, Matthew Youngblood, shares his ‘rookie mistake’ in today’s Crain’s San Francisco “If I Knew Then” series.
Read his advice for building client relationships here.
We have sourced and designed infographics that are on trend for our clients and the industries we follow. Please download and share if they are useful for your business.
We have sourced and designed infographics that are on trend for our clients and the industries we follow. Please download and share if they are useful for your business.
With the colors changing and temperatures getting chillier, fall is the season when we start to hear more people saying, “I think I may be coming down with something”, which makes this a good time to start talking about health—not only our personal health, but the health of our brands.
As marketers, how do you ensure you don’t ignore the symptoms of a brand that may be under the weather?
Trinity’s longtime client, Quantum Health, is all about wellness – about empowering people to do right for their bodies. Yet, not unlike many businesses, Quantum’s relentless focus on product efficacy, innovation and customer satisfaction took priority, leaving less time to think about the long-term health of their brand. Over time, their portfolio architecture became overcomplicated and the medicinal-looking packaging was dated. As a result, they weren’t poised to connect with the growing base of modern consumers seeking effective natural supplements to support their healthy lifestyle.
As we evaluate the state of all our clients’ brand health, we consider internal, consumer and competitive perspectives, asking these tough but important questions:
Throughout the journey, it’s important to be honest and not ignore the signs telling you your brand may be sick. Instead, it’s time to get busy and get healthy:
To help Quantum in its quest for a long, healthy life, we:
The point is that your brand doesn’t have to be terminally ill to take action. With some smart steps, any brand can be on a road to better health. With Quantum’s new packaging rolling out in stores as we write, retailers and consumers are reporting back with just the kind of positive news the doctor ordered.
We invite you to look for Quantum in your local Whole Foods, Pharmaca or other natural food or supplement stores throughout the U.S. and Canada. Naturally, we’d love to hear what you think.
We have sourced and designed infographics that are on trend for our clients and the industries we follow. Please download and share if they are useful for your business.
We have sourced and designed infographics that are on trend for our clients and the industries we follow. Please download and share if they are useful for your business.
We have sourced and designed infographics that are on trend for our clients and the industries we follow. Please download and share if they are useful for your business.